Create a winning Footwear Brand that your customers and our planet will love!
We help fashion founders and creative leaders create brands that stand for something — and sell because of it.
From concept to the delivery. Made in Portugal.
Whether you're launching your first collection or repositioning an existing label, our design and branding team will help you:
Save time and resources
Get the quality you’re looking for
Create a scalable system for your Brand
Your Footwear Brand needs more than just Design — It needs direction:
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Packaging Design
We design packaging that completes the brand experience.
From structural decisions to material choices and print finishing — we align every touchpoint with your visual identity and customer expectations.Because a product that feels premium must arrive that way.i
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Brand Strategy
We define your brand’s reason to exist — and position it to stand out in a saturated market.
We shape how it talks, who it talks to, and what it stands for.
So you stop competing on price, and start being chosen on meaning. -
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Footwear Product Architecture
We don’t design random shoes.
We structure your collection with commercial logic — defining hero SKUs, entry points, price ladders and capsule strategies.
You’ll stop designing “just to see what sticks” — and start building a product line that sells with purpose and consistency. -
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Visual Identity Design
We design visual systems that don’t just “look good” — they align with your brand's strategy.
From logo to typography to the art direction behind every asset, we make your identity feel premium, intentional and cohesive. -
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Creative Direction
We help you create a brand world — the emotional tone, the cultural mood, the aesthetic logic that defines your place in the market.
It's not just about images. It's about imprinting memory.
We make your audience feel you before they even touch the product.
30 years designing and developing footwear for brands around the globe.
If you’re here, you probably already have an idea:
A collection. A name. Maybe even a prototype…
But if there’s no structure behind it, no product logic, no visual system, no market clarity.
Right now, you don’t have a brand. You have a risk.
At SAWBONES, we help you define and design what makes your footwear brand desirable, credible and memorable.
We don’t manufacture. We build identity with intention and systems that scale
Our goal is to make sure you leave our office with a complete project in hands, ready for market and knowing it will work!
We believe that sustainable design isn't just a choice, but a responsibility we have as players in the industry.
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We are always looking for modern ways to minimize our impact on the environment. From conception to delivery of the final project, we adopt sustainable approaches. We use eco-friendly materials and resources, promoting reuse, recycling and waste reduction at every stage of the creative process.
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We work together with partners and suppliers who are committed to sustainable practices. We value those who share our vision for a more sustainable future.
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We are always breaking new ground to create modern solutions that are not just aesthetically attractive, but also environmentally friendly. We believe that sustainable design isn't just a choice, but a responsibility we have as players in the design industry.Description text goes here
WE ARE THE SHOE SAWBONES
A creative agency based in Portugal, specialized in footwear design and development.
We’re dedicated to helping you craft footwear that perfectly embodies your brand’s identity. Our experienced team takes the time to listen closely and understand your vision, allowing us to transform your ideas into bespoke designs. From concept to production, we bring your footwear dreams to life with precision and creativity.
What sets us apart? We have no minimum production requirements, giving you the flexibility to scale your collection as needed. With a production capacity of 3,500 pairs per day, we are highly competitive and fully equipped to meet the demands of your brand, whether you're launching a limited edition or scaling up for larger markets.
F.A.Q.
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The first step will be to schedule a meeting with us, so we can listen and uderstand what you desire for your brand or collection.
Please, leave your contact in one of the forms available in this page and we’ll be in touch.
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No, we do not have a minimum production requirement. This gives you the flexibility to produce exactly what your brand needs, whether it’s a small batch or a larger collection.
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In terms of sample/ prototype development, it takes about 3-4 weeks.
In terms of production it depends on the quantity you need to produce.
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The project is devided in phases, and you will have the final word on the aproval to the next phase, until the project meets your expectations.
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Yes. Your project will be 100% secured.
MEET JOÃO FEYO.
Founder & Creative Director of The Shoe Sawbones.
Let’s bring your dream project to reality!
Where We Are
Alameda Doutor Alfredo Pimenta 76, 2nd floor, door 201/202.
4810-420 São Paio, Guimarães, Portugal.
Hours
Monday–Friday
9:00h - 13:00h / 14:30h - 18:30h
© 2024 The Shoe Sawbones. All rights reserved.